{"title":"White Truffles","description":"\u003ch3 style=\"text-align: center;\"\u003e\u003cem\u003eTuber magnatum pico\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp style=\"text-align: center;\"\u003eThe most expensive and intensely aromatic truffle in existence. Italian white truffles — particularly those from Alba in Piedmont — are the pinnacle of truffle gastronomy.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eThe aroma is extraordinary: pungent, garlicky, almost overwhelmingly complex, with notes of honey, aged cheese and fermented earth. Unlike black truffles, whites should never be cooked. They are shaved raw at the table over finished dishes, where the heat of the food releases the aroma. A true luxury.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eAlongside fresh white truffles in season, this collection includes preserved white truffle products for use year-round.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3 style=\"text-align: center;\"\u003eSeason\u003c\/h3\u003e\n\u003cp style=\"text-align: center;\"\u003eOctober to December. Availability is limited and weather-dependent — white truffles cannot be cultivated, and yields vary year to year with rainfall and temperature.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eAll truffles are sourced from Italy, hand-graded at our UK facility, and dispatched same-day on orders placed before 2pm.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3 style=\"text-align: center;\"\u003eHow To Use White Truffles\u003c\/h3\u003e\n\u003cp style=\"text-align: center;\"\u003eNever apply heat. White truffles are always shaved raw at the table, directly over the finished dish, so the residual warmth of the food releases the volatile aromatics.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eClassic preparations are deliberately simple: hand-cut tajarin or tagliolini in butter, risotto alla Milanese, fried eggs, fonduta, or a plate of warm potato. Anything that provides fat, warmth and a neutral base. Avoid strong competing flavours — garlic, herbs, acidity — they fight the truffle rather than carry it.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eA truffle slicer is essential. The shavings should be paper-thin, applied generously at the table, immediately before eating.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3 style=\"text-align: center;\"\u003eStorage\u003c\/h3\u003e\n\u003cp style=\"text-align: center;\"\u003eWrap fresh white truffles individually in kitchen paper inside an airtight container. Refrigerate and change the paper daily. White truffles lose aroma faster than any other variety — used within 3 to 5 days of arrival for best flavour.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3 style=\"text-align: center;\"\u003eDelivery\u003c\/h3\u003e\n\u003cp style=\"text-align: center;\"\u003eUK next-working-day delivery on orders placed before 2pm. Complimentary weekday delivery on orders over £225.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e \u003c\/p\u003e","products":[{"product_id":"fresh-white-truffles","title":"Fresh Italian White Truffles","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFresh Italian white truffles (\u003cem\u003eTuber magnatum\u003c\/em\u003e Pico.) — the rarest and most prized truffle in the world. Sourced from the renowned truffle-producing regions of Piedmont and Tuscany, where the rich, loamy soil and specific microclimate produce white truffles of unmatched intensity and complexity. This is the truffle that commands the highest prices in gastronomy and the one that, once experienced, redefines what you thought truffle could be.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWhite truffles have a short, unpredictable season from October through to January, coming into maturity after the September rains and the first frost. Unlike the Périgord black truffle, which matures slowly over four to six weeks, a white truffle ripens in a single day — making the forager's timing critical. Each truffle is wild-foraged by experienced hunters and their dogs and cannot be cultivated. The aroma should be overwhelmingly pungent, clean, and sweet. The truffle should feel springy to the touch but not soft. The colour ranges from ivory to chestnut depending on the host tree and soil conditions.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eIt is worth noting that the famous \"Alba white truffle\" is something of a misnomer. Alba is a town in Piedmont that hosts a celebrated annual truffle festival, but it is not a specific truffle-growing area. FINE \u0026amp; WILD sources from the surrounding Piedmont and Tuscan countryside — the regions that actually produce the truffles Alba is famous for trading. Some suppliers offer cheaper white truffles from Hungary, Slovenia, Croatia, or Serbia. The same species grows there, but the terroir is different and the depth of flavour does not match the best Italian examples.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWhite truffles must never be cooked. They are shaved raw, paper-thin, directly over a hot finished dish at the table. That is the only rule that matters.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Piedmont and Tuscany, Italy (October–January)\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Fresh white truffle (\u003cem\u003eTuber magnatum\u003c\/em\u003e Pico.)\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eStorage:\u003c\/strong\u003e Refrigerate immediately on arrival. Wrap each truffle individually in absorbent kitchen paper, place inside an airtight container, and store at 0–4°C. Change the paper daily if it becomes damp. Use within 5 days of arrival — the aroma fades each day. The airtight container is essential — an unwrapped white truffle will perfume everything in the fridge within hours.\u003c\/p\u003e","brand":"FINE \u0026 WILD","offers":[{"title":"20g","offer_id":32794007634025,"sku":"WT20","price":60.0,"currency_code":"GBP","in_stock":false},{"title":"25g","offer_id":53949777609089,"sku":"","price":75.0,"currency_code":"GBP","in_stock":false},{"title":"30g","offer_id":32794007666793,"sku":"WT30","price":90.0,"currency_code":"GBP","in_stock":false},{"title":"40g","offer_id":39667919028329,"sku":"WT40","price":120.0,"currency_code":"GBP","in_stock":false},{"title":"50g","offer_id":39667916570729,"sku":"WT50","price":150.0,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":39667916603497,"sku":"WT100","price":300.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/0862\/0858\/products\/FRESHWHITETRUFFLESUK.jpg?v=1772627669"},{"product_id":"urbani-white-truffle-butter","title":"Urbani White Truffle Butter","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eA white truffle butter from Urbani — 95% concentrated butter blended with 1% white truffle breakings (\u003cem\u003eTuber magnatum\u003c\/em\u003e Pico.) in a jar. This is a shelf-stable compound butter, not a fresh butter block — it sits in the storecupboard until you need it, then goes in the fridge once opened. Spoon it through hot pasta, lump it onto a resting steak, or stir it into a finished risotto. The butter melts on contact with hot food and carries the white truffle's pungent, garlicky aroma directly into the dish.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eTruffle and butter is one of the oldest and most effective partnerships in cooking. The fat amplifies the volatile truffle aromatics in a way that nothing else can, and having it ready-made in a jar removes all the effort of making a compound butter from scratch. The flavour is distinctly white truffle — that sweet, garlicky pungency rather than the earthy depth of black — and it comes through clearly even in small amounts.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eA spoonful is enough. Hot pasta, a resting steak, scrambled eggs, steamed vegetables, warm bread — anything where butter belongs, this belongs more.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eProducer:\u003c\/strong\u003e Urbani Tartufi, Italy. Founded in 1852, now in its sixth generation.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Concentrated butter (milk) 95%, flavouring, white truffle breakings (\u003cem\u003eTuber magnatum\u003c\/em\u003e Pico) 1%, hydrolysed milk protein, salt, sunflower seed oil\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eStorage:\u003c\/strong\u003e Store in a cool, dry place. Once opened, refrigerate and use within 7 days.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eNet:\u003c\/strong\u003e 70g\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eAllergens:\u003c\/strong\u003e Milk. May contain traces of fish, eggs, celery, soy, nuts, mustard\u003c\/p\u003e","brand":"URBANI TARTUFI","offers":[{"title":"Default Title","offer_id":7323078885434,"sku":"URBANITB","price":9.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/0862\/0858\/files\/UrbaniWhiteTruffleButter_FINE_WILDUK.jpg?v=1745149079"},{"product_id":"urbani-natural-white-truffle-oil","title":"Urbani Unico White Truffle Oil","description":"\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eA naturally infused white truffle oil from Urbani — made with 100% certified organic Italian extra virgin olive oil and real white truffles (\u003cem\u003eTuber magnatum\u003c\/em\u003e Pico.). This is the white truffle counterpart to Urbani's Unico black truffle oil, and the same principle applies: no synthetic truffle aroma, no artificial compounds, no preservatives. The flavour comes entirely from natural white truffle extract and actual truffle pieces infused into cold-pressed organic olive oil.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWhite truffle oil has a different character from black. Where the black version is earthy and deep, the white is more pungent, garlicky, and aromatic — closer in spirit to the fresh white truffles it is made from. It is more assertive on the nose and carries a sweet, almost honeyed intensity that can transform a simple dish with just a few drops.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe same caveat applies here as with the black: the vast majority of white truffle oils on the market use bis(methylthio)methane, a synthetic compound that tastes chemically harsh and one-dimensional. Urbani Unico uses none of it. The difference is immediately obvious — this oil has depth, complexity, and a clean finish rather than the lingering, artificial aftertaste that gives truffle oil a bad reputation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eUse as a finishing drizzle over pasta, risotto, eggs, pizza, vegetables, or meat. It also works well in a vinaigrette or drizzled over a tagliata.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eProducer:\u003c\/strong\u003e Urbani Tartufi, Umbria, Italy. Founded in 1852, now in its sixth generation. Urbani handles an estimated 70% of the world's fresh truffle supply. The Unico line is their flagship oil range — certified organic, no synthetic compounds, no artificial preservatives, non-GMO.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Italian organic extra virgin olive oil, white truffle extract, natural flavour, white truffles (\u003cem\u003eTuber magnatum\u003c\/em\u003e Pico.)\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eStorage:\u003c\/strong\u003e Store in a cool, dark place away from direct sunlight. Once opened, reseal tightly and use within a few months for best flavour.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eNet:\u003c\/strong\u003e 100ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"URBANI TARTUFI","offers":[{"title":"Default Title","offer_id":40410280263785,"sku":"URBANIWO100","price":32.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/0862\/0858\/products\/URBANITRUFFLESNATURALWHITETRUFFLEOIL_FINE_WILDUK_png.png?v=1719303952"},{"product_id":"urbani-natural-white-truffle-sauce","title":"Urbani White Truffle Sauce","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eA white truffle sauce from Urbani — champignon mushrooms and cream blended with bianchetto truffle (\u003cem\u003eTuber albidium\u003c\/em\u003e Pico) and white truffle (\u003cem\u003eTuber magnatum\u003c\/em\u003e Pico), finished with extra virgin olive oil, onion, white wine, and black pepper. This is a different product from Urbani's classic black truffle sauce — lighter, creamier, and built around the more pungent, garlicky character of white truffle rather than the earthy depth of black.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe texture is smooth and loose — closer to a cream sauce than a paste — with a pale colour that reflects the white truffle base. The flavour is delicate but distinctive: that characteristic white truffle sweetness and garlic edge, carried by the cream and mushroom body. It is more subtle than the black truffle sauce and needs to be treated differently — add it at the very end, off the heat, so the volatile white truffle aromatics are not cooked away.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe total truffle content is 4% — 3% bianchetto truffle and 1% white truffle (\u003cem\u003eTuber magnatum\u003c\/em\u003e). The bianchetto provides the bulk of the truffle flavour at a more accessible price point, with the magnatum adding the top note. This is a realistic and honest approach to making a white truffle sauce that actually works at this jar size and price.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eProducer:\u003c\/strong\u003e Urbani Tartufi, Italy. Founded in 1852, now in its sixth generation.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Champignon mushrooms (\u003cem\u003eAgaricus bisporus\u003c\/em\u003e) 40%, cream (cow's milk), extra virgin olive oil, water, cornstarch, bianchetto truffle breakings (\u003cem\u003eTuber albidium\u003c\/em\u003e Pico) 3%, onion, white wine, natural aroma, salt, white truffle breakings (\u003cem\u003eTuber magnatum\u003c\/em\u003e Pico) 1%, whey, vegetable fibre, emulsifier: sunflower lecithin, acidity corrector: lactic acid, black pepper\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eStorage:\u003c\/strong\u003e Store in a cool, dry place. Once opened, refrigerate and use within 7 days.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eNet:\u003c\/strong\u003e 180g\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eAllergens:\u003c\/strong\u003e Milk (cream, whey). May contain traces of nuts.\u003c\/p\u003e","brand":"URBANI TARTUFI","offers":[{"title":"Default Title","offer_id":54239674761601,"sku":"URBNWTS","price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/0862\/0858\/files\/UrbaniWHiteTruffleSauce_FINE_WILDUK.jpg?v=1745148921"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/0862\/0858\/collections\/Buy_Fresh_Italian_White_Truffles_FINE_WILD_63aeff6b-8bd8-4edd-a29c-c3ff96b5a903.jpg?v=1777104147","url":"https:\/\/www.fineandwild.com\/collections\/white-truffles.oembed","provider":"FINE \u0026 WILD","version":"1.0","type":"link"}