Kewpie Mayonnaise

Name: Kewpie Mayonnaise
Brand: THE WASABI COMPANY
SKU: WSB.MAYO.01
Price: 8.50 GBP
Availability: InStock

£8.50

Japan ☆ Staff Choice ☆ 450g

Japan's iconic mayonnaise — made with egg yolks only (no whites), a proprietary blend of apple and malt vinegar, and a touch of MSG. Richer, creamier, and more savoury than Western mayonnaise, with a distinctive custardy texture. The essential condiment for Japanese cooking.

Kewpie Mayonnaise

£8.50

Kewpie is the mayonnaise that changed the way Japan thinks about condiments. Introduced in 1925, it has become so embedded in Japanese food culture that it sits alongside soy sauce and mirin as a kitchen staple — used in everything from okonomiyaki and takoyaki to katsu sando and sushi rolls.

What makes it different from Western mayonnaise is straightforward. Kewpie uses only egg yolks, not whole eggs, which gives it a richer, more custardy body. The vinegar is a proprietary blend of apple and malt vinegar rather than plain distilled vinegar, adding a gentle sweetness and depth. And it includes a small amount of MSG — monosodium glutamate — which deepens the umami character and is precisely why it tastes so good. The result is a mayonnaise that is smoother, more savoury, and noticeably more complex than anything in the Western tradition.

The soft squeeze bottle with its distinctive star-shaped nozzle is designed to produce fine lines, making it easy to apply with precision — whether you are decorating okonomiyaki, drizzling over a rice bowl, or piping onto sushi.

Producer: Kewpie Corporation, Japan. Established 1925. Japan's largest mayonnaise manufacturer, producing over 600 million bottles annually.

Ingredients: Vegetable oil (rapeseed, soybean), egg yolk (14%), grain vinegar (water, alcohol, apple juice, corn, barley, malt, glucose, sake lees, sugar), water, salt, spice (mustard), flavour enhancer (E621), spice extract (mustard)

Storage: Ambient before opening. Refrigerate after opening.

Net: 500g

Allergens: Egg, soy, mustard

For okonomiyaki and takoyaki, squeeze in fine lines across the top in a zigzag pattern. This is the classic Kewpie application — the mayonnaise melts slightly from the heat and creates the characteristic look and flavour.

For katsu sando and sandwiches, spread generously on the bread. Kewpie's creamy richness pairs particularly well with tonkatsu, fried chicken, and prawn katsu.

For sushi rolls, pipe a thin line of mayonnaise inside the roll before closing, or drizzle over the top of inside-out rolls. Essential for spicy tuna and California rolls.

For dipping sauces, mix with sriracha for a quick spicy mayo, or combine with soy sauce and wasabi for a Japanese-style dipping sauce for tempura or gyoza.

For rice bowls, drizzle over donburi, poke bowls, or chirashi. The umami richness complements rice, fish, and grilled meat equally well.

For grilled corn, brush onto grilled or charred sweetcorn and sprinkle with shichimi togarashi — a Japanese take on Mexican-style street corn.

For potato and egg salads, use in place of standard mayonnaise for a noticeably richer, smoother result. Japanese potato salad (with cucumber, carrot, and a touch of rice vinegar) is one of the best ways to appreciate the difference.

For baking, Kewpie can be used in place of butter or oil in some cake and pancake recipes. It adds moisture and richness — Japanese fluffy pancakes often use it.

Order Cut-Off Times & Delivery Date Selection

Orders placed before 2 PM (Monday to Friday) are dispatched the same day, unless you select a future delivery date at checkout.

Our Delivery Service

We use reliable third-party express courier services and high-quality insulated packaging. While our couriers are generally excellent, occasional delays can happen. We pack everything to stay fresh, even if transit takes a little longer.

Time-Sensitive & Event Orders

Can we guarantee delivery on a specific day? Unfortunately not - we rely on third-party couriers and can't control their schedules. All items leave us in perfect condition with good use-by dates, but final timing depends on the courier.

If your order is for a specific event, let us know in the notes section at checkout. We can often dispatch a day earlier to give you the best chance of timely arrival.

DELIVERY Changes After Dispatch

Once dispatched, your package is with the courier and we're unable to redirect it or change delivery details.

Saturday Delivery

Saturday delivery is available, though please note our couriers don't operate phone support at weekends and our office is closed. For event-critical orders, a weekday delivery gives us more flexibility to help if any issues arise.

Full delivery details and shipping rates: here

Description

Kewpie is the mayonnaise that changed the way Japan thinks about condiments. Introduced in 1925, it has become so embedded in Japanese food culture that it sits alongside soy sauce and mirin as a kitchen staple — used in everything from okonomiyaki and takoyaki to katsu sando and sushi rolls.

What makes it different from Western mayonnaise is straightforward. Kewpie uses only egg yolks, not whole eggs, which gives it a richer, more custardy body. The vinegar is a proprietary blend of apple and malt vinegar rather than plain distilled vinegar, adding a gentle sweetness and depth. And it includes a small amount of MSG — monosodium glutamate — which deepens the umami character and is precisely why it tastes so good. The result is a mayonnaise that is smoother, more savoury, and noticeably more complex than anything in the Western tradition.

The soft squeeze bottle with its distinctive star-shaped nozzle is designed to produce fine lines, making it easy to apply with precision — whether you are decorating okonomiyaki, drizzling over a rice bowl, or piping onto sushi.

Producer: Kewpie Corporation, Japan. Established 1925. Japan's largest mayonnaise manufacturer, producing over 600 million bottles annually.

Ingredients: Vegetable oil (rapeseed, soybean), egg yolk (14%), grain vinegar (water, alcohol, apple juice, corn, barley, malt, glucose, sake lees, sugar), water, salt, spice (mustard), flavour enhancer (E621), spice extract (mustard)

Storage: Ambient before opening. Refrigerate after opening.

Net: 500g

Allergens: Egg, soy, mustard

Preparation / Cooking